Marketing

Course Descriptions Menu

David Boush, Department Head

MKTG 311 Marketing Management (4) June 22–August 14. Product, price, promotion, and distribution decisions in consumer and industrial markets; market segmentation, product positioning for goods and services; marketing strategy and management; product life cycles. Students cannot receive credit for both MKTG 311 and 311H. Owen.

MKTG 390 Marketing Research (4) June 22–August 14. Design, implementation, analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical data analysis, and communication of results. Prereq: MKTG 311. Gurel-Atay.

MKTG 401 Research: [Topic] (1–21R)

MKTG 405 Reading and Conference: [Topic] (1–21R)

MKTG 406 Special Problems: [Topic] (1–21R)

MKTG 409 Practicum: [Topic] (1–21R)

MKTG 420 Marketing Communications (4) June 22–August 14. Advertising, sales promotions, public relations, and personal selling; emerging communication media; legal regulations and ethical considerations in mass-media advertising; media planning and promotional budgets. Prereq: MKTG 311. Andrews.

MKTG 435 Consumer Behavior (4) June 22–August 14. Applications of social science concepts to the understanding of consumers and to the optimal delivery of products and services. Prereq: MKTG 311. Boerstler.

MKTG 503 Thesis (1–16R)

MKTG 601 Research: [Topic] (1–16R)

MKTG 603 Dissertation (1–16R)

MKTG 605 Reading and Conference: [Topic] (1–16R)

MKTG 609 Practicum: [Topic] (1–16R)