Marketing

Course Descriptions Menu

Dennis Howard, Department Head

MKTG 311 Marketing Management (4) June 23–August 15. Product, price, promotion, and distribution decisions in consumer and industrial markets. Market segmentation, product positioning for goods and services. Marketing strategy and management. Product life cycles. Students cannot receive credit for both MKTG 311 and 311H. Parkman.

MKTG 390 Marketing Research (4) June 23–August 15. Design, implementation, analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical data analysis, and communication of results. Prereq: MKTG 311. Chen.

MKTG 401 Research: [Topic] (1–21R)

MKTG 405 Reading and Conference: [Topic] (1–21R)

MKTG 406 Special Problems: [Topic] (1–21R)

MKTG 409 Practicum: [Topic] (1–21R)

MKTG 420 Marketing Communications (4) June 23–August 15. Advertising, sales promotions, public relations, and personal selling. Emerging communication media. Legal regulations and ethical considerations in mass-media advertising. Media planning and promotional budgets. Prereq: MKTG 311. Andrews.

MKTG 503 Thesis (1–16R)

MKTG 601 Research: [Topic] (1–16R)

MKTG 603 Dissertation (1–16R)

MKTG 605 Reading and Conference: [Topic] (1–16R)

MKTG 609 Practicum: [Topic] (1–16R)